Did you know that SPIN Selling, one of the greatest sales research books of all time, is just as applicable to software sales as it is every other sales discipline? Well it’s true. In fact, the methodology espoused in the book might be even more useful in selling software than for selling appliances.
Think about it. The customer has a very complex process for building or producing their product or service, so it’s not immediately apparent just what software will do to help them improve and increase their results in the eye of their management team (and shareholders).
What you have to do as the enterprise software sales person is to understand just what is happening at the prospective client- what the Situation is- with new eyes and ears. You have to come to a different understanding of what is occurring at the company. And SPIN Selling can help you do just that.